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Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement - Vimarsana News

Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement

Published: June 13, 2022

GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV ...

Source: businessinsider.com