GroupM Premium Marketplace Gains Momentum Through Magnite
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Source: apnews.com
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Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement
GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV ...
Source: businessinsider.com
GroupM: GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION
Essence and MediaCom to merge, forming EssenceMediacom GroupM Nexus to launch globally as a best-in-class performance organization Mindshare to complete the integration with global
Source: finanznachrichten.de
GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION
Essence and MediaCom to merge, forming EssenceMediacom
Source: adnkronos.com
GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION
Essence and MediaCom to merge, forming EssenceMediacomGroupM Nexus to launch globally as a best-in-class performance organizationMindshare to comp...
Source: businessinsider.com