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Essence and MediaCom to merge, forming EssenceMediacom GroupM Nexus to launch globally as a best-in-class performance organization Mindshare to complete the integration with global
Essence and MediaCom to merge, forming EssenceMediacomGroupM Nexus to launch globally as a best-in-class performance organizationMindshare to comp...
WPP Launches Global Data Company: Choreograph WPP (NYSE: WPP) today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies. Choreograph's core belief is that marketers own their first-party data with consumer permission; re...