12 martech trends to watch in 2022
In the latest of our 2022 predictions series for CMOs, we explore the marketing and customer technology innovations on the way
Source: cmo.com.au
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iTWire - Digital 'transformation' versus 'mutation': challenges and opportunities
GUEST OPINION: Google 'digital transformation' and in less than a second you get 597,000,000 results. In a BCG survey, 80% of Australian busin...
Source: itwire.com
Miles Toolin: Is your business digital 'transforming' or 'mutating'? – Campaign Brief
By Miles Toolin, Principal Solution Consultant at Cheetah Digital When I think of the term ‘transform’, I have visions of a slick-looking Transformer toy from my childhood days such as Optimus Prime. Everything about them was streamlined, right down to the core and they were far superior to an
Source: campaignbrief.com