Nabendu Bhattacharyya launches IDEACAFE.AGENCY
Nabendu Bhattacharyya launches IDEACAFE.AGENCY
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Nabendu Bhattacharyya launches IDEACAFE.AGENCY
Nabendu Bhattacharyya has announced the launch of Ideacafe.Agency, an idea-centric company which aims to redefine the future of brand communication.
Best Media Info: Joining Bhattacharyya are two co-founders, Hanoz Patel and Abhishek Kabra, both specialists in the OOH space and were part of the Milestone Brandcom journey| Advertising News
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Mumbai: It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign blended SRK’s image and voice using AI to create customised ads for local shops by directly naming them. This idea to promote local businesses when they had taken a big hit during the pandemic was widely