GUEST COLUMN: The all-pervasive role of technology in new-age marketing
Mumbai: It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign blended SRK’s image and voice using AI to create customised ads for local shops by directly naming them. This idea to promote local businesses when they had taken a big hit during the pandemic was widely
Source: indiantelevision.com