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Audiobook now available for We Don't Want YOU, Uncle Sam: Examining the Military Recruiting Crisis with Generation Z

  “We need to bring modern 21st century business management to the military bureaucracy. It can take three months to join the military. It’s not frictionless.” —Matthew Weiss, USMC on Morning Joe, MSNBCWashington, DC—The United States military has reached an all-time low when it comes to recruitment. Through incompatible ideals, differing ....

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Chapter 2: Differentiating Through Competition

Competitive Zers want to signal that what they are doing is differentiated so they can rank themselves. The military should better display niche MOS communities, credentials, and clear billeting pipelines to attract competitive candidates. Solution: The military must display niche MOS communities, credentials, and clear billeting pipelines to attract competitive candidates ....

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Chapter 1: Understanding The Meaning Behind Work

Generation Z has a meaning problem for what they call their “work”. They need to have a calling that they strive deliberately towards. This calling has to be unique, larger than the individual, and impactful. Solution: Establishing Military Meaning Mentorship (MMM) calls.   The way Americans respond to the question of what they ....

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