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Millet Prices: Launch of new products like millet-based pasta, noodles and snacks, inclusion of millets in breakfast cereals, and increased consumption of millets in the traditional form of flour have all bolstered the demand for millets, industry insiders.
Launch of new products like millet-based pasta, noodles and snacks, inclusion of millets in breakfast cereals, and increased consumption of millets in the traditional form of flour have all bolstered the demand for millets, industry insiders. At the same time, millet-based startups - that have been doubling their year-on-year growth - have been struggling to source enough supplies of good quality millets due to erratic weather conditions in millet-growing areas as well as comparatively low production of millets vis a vis other foodgrains such as wheat and rice.
NITI Aayog CEO Parameswaran Iyer urged food processing industries to leverage the focus on millet-based food and come up with inputs and ideas to magnify the efforts of the government.