Brands may pull back from advertising on Twitter amid company's face-off with government
Brands may pull back from advertising on Twitter amid company's face-off with government SECTIONS Share Synopsis "Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are under threat,” said brand strategy expert Harish Bijoor. “For every Twitter, there is a Koo waiting in the wings. For the new apps, it is a big opportunity, though they will take some time and traction for the ability to perform with an equal degree of seamlessness as Twitter." Reuters NEW DELHI | MUMBAI: Brands are sitting on the fence watchi...