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Pladis-owned Jacob’s has launched ‘baton-shaped’ versions of its Mini Cheddars to tap into evening consumption occasions. Described as “light, nibbly, baton shapes”, the new Jacob’s Mini Cheddars Sticks are golden-baked with real cheese. Available in 150g packs (rsp of £1.99), the treats come in two flavours: Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak. Jacob’s Mini Cheddars Stick will be available exclusively in Tesco this January. Further rollouts will take place across multiple grocery and convenience stores in February. Packaging will be recyclable through Pla...

15th December 2020 Pladis is launching Jacob’s Mini Cheddars Sticks in a move designed to extend its savoury portfolio and to tap into “new evening consumption occasions”. For the first time ever, the £71m Mini Cheddars brand is going beyond its signature circular crackers with a new baton-shaped snack. Jacob’s Mini Cheddars Sticks will be available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – in a 150g sharing pack format. The variant will be available exclusively in Tesco from January (RRP: £1.99), with further roll-out across multiple grocery ...

How to take part in Christmas Jumper Day 2020 on Friday December 11 for Save the Children Published: 06:00, 11 December 2020 Despite many people staying at home today, a charity hopes thousands will still take part in Christmas Jumper Day. Save the Children is asking people to flash the festive knits for the eighth year in a row. It has raised £25.1million since it launched in 2012. Pupils taking part in Christmas Jumper Day 2019 But this year the donations are even more important as the coronavirus pandemic has stretched the charity's funds even more. Save the Children raise money to supp...

Mini Cheddars Sticks will launch in Tesco in January Pladis is taking its Jacob’s Mini Cheddars brand outside of savoury biscuits for the first time with Mini Cheddars Sticks. It has unveiled a duo of baton-shaped snacks in Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak flavours. They will roll out exclusively into Tesco from January, with other mults to follow in February (rsp: £1.99/150g). The brand’s marketing controller Christoper Owen said he hoped the new snack shape would “tap into the evening consumption occasion and bring more shoppers to the brand”. The launch ma...