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Jacob's unveils Mini Cheddar Sticks in two new snack flavours For the first time ever, Jacob’s Mini Cheddars are going beyond their signature circular biscuits with brand-new snackable baton shapes The video will auto-play soon8Cancel Play now Want the best food, film, music, arts and culture news sent straight to your inbox?Invalid EmailSomething went wrong, please try again later. Sign up for regular updates of events happening in Wales When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related ne...

Trendsetters: From African inspired snacks to cookies with a difference Chicka’s reverts to its African heritage to bring better-for-you treats to Brits while empowering the women of tomorrow; pladis is rolling out its biggest launch to date; the cookie category is being given a shake up with a range of chef-driven delights; and a West country UK bakery has partnered with an artisan condiment maker to offer the perfect breakfast marriage. No monkeying about Katie’s Food Co is hitting the high street with a listing win in Wholefoods Market. The brand’s 100% na...

The duo will roll out to retailers in January Pladis is looking to take its most popular McVitie’s lines up a notch with its latest launch – ‘The Fully Coated One’. The NPD sees two of its core lines – Digestives and Hobnobs – get fully enrobed in milk chocolate. They have launched at Asda and will roll out to other retailers next year (rsp: £1.79/135g-149g). Pladis said the fully coated format would elevate the biscuits from everyday treats to special treats, and encourage loyal shoppers to trade up. McVitie’s brand director Emma Stowers said by launching the collection and �...

Pladis-owned Jacob’s has launched ‘baton-shaped’ versions of its Mini Cheddars to tap into evening consumption occasions. Described as “light, nibbly, baton shapes”, the new Jacob’s Mini Cheddars Sticks are golden-baked with real cheese. Available in 150g packs (rsp of £1.99), the treats come in two flavours: Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak. Jacob’s Mini Cheddars Stick will be available exclusively in Tesco this January. Further rollouts will take place across multiple grocery and convenience stores in February. Packaging will be recyclable through Pla...

15th December 2020 Pladis is launching Jacob’s Mini Cheddars Sticks in a move designed to extend its savoury portfolio and to tap into “new evening consumption occasions”. For the first time ever, the £71m Mini Cheddars brand is going beyond its signature circular crackers with a new baton-shaped snack. Jacob’s Mini Cheddars Sticks will be available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – in a 150g sharing pack format. The variant will be available exclusively in Tesco from January (RRP: £1.99), with further roll-out across multiple grocery ...