Your company. i know what you do. i know how to beat it. >> you know how --, wait, by, by, telling sob stories and --. >> reporter: damon and kras since ski who co-wrote the script together. it was about mining impact on salmon in alaska but they went in a different direction. >> john researched and came upon natural gas as a, as a great way to kind of explore american identity because the stakes are so unbelievably huge. >> reporter: when conservative blogs got a look at the script read to them more like a hit piece on tracking and one that would serve rally troops to raise even more protests...