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Blue Cross Blue Shield of Massachusetts announces plan to address racial health inequities
The efforts will be enabled by new $350,000 Racial Equity and Justice Grants that support minority-led not-for-profit organizations.
, Associate Editor
Health inequities and racial injustice persist in American life and in the healthcare industry, and Blue Cross Blue Shield of Massachusetts has signaled its intention to address these issues with a set of new initiatives, including new charitable investments.
The investments include: a grant program to support not-for-profits led by Black, Indigenous and other people of color (BIPOC); a first-to-market approach to collecting race and ethnicity data to address inequities in the care members receive; expanding marketing efforts to better reach a more diverse audience, with messages focused on addressing gaps in care and improving overall health; and new investments and support for minority-owned businesses. ....

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