Eureka! illustrations | Communication Arts
Responses by Aistė Jūrė, creative director, NEW! Agency Background:Eureka! is an independent bookstore with a meticulously selected collection of books. As the owners are great readers themselves, you can ask them for any book recommendations. Because of the quarantine restrictions due to COVID-19, the bookstore faced hard times and there was a risk that they might close down. The challenge was to help them survive. Reasoning: We, as an agency, had already been involved in a number of projects that encourage reading, including the “Become Someone Else” print campaign for used booksto...