Highsnobiety
The Story of Jack Wolfskin, Europe’s Underrated Outdoor Brand 2020 was the year outdoor gear truly transcended its activity-driven purpose. Fashion brands hoping to snag their share have steered the industry in a more style-driven direction, but that hasn’t changed the fact that those who make the best outdoor gear are the ones that actually know what’s needed to trek across the Arctic — even if most of us won’t be trekking much further than our local park in the near future. Jack Wolfskin is one of those brands. The German label might not be one of luxury fashion’s outdoor darlin...
Source: highsnobiety.com