CSPAN3 Food Company CEOs Producers Testify On Cattle Market Prices July 7, 2024
down. we knew that to succeed in highly competitive low-margin business we had to develop a business model differ from that of our larger competitors. our vision was to create a unique alliance with cattle producers and link them with our customers who wanted a consistent supply of high-quality beef. at the time cattle were bought and sold in the cash market and brought the same price regardless of quality. there was an economic incentive for cattle producers to invest in genetics or to improve their feeding regimen to enhance the taste and tenderness of beef. we developed a pricing ...
Source: archive.org