Cherokee Nation chief urges Jeep to stop using tribe's name on cars: 'It does not honour us'
SHARE It is time for Jeep to stop using the Cherokee Nation's name on its Cherokee and Grand Cherokee SUVs, says the chief of the Oklahoma tribe. Chief Chuck Hoskin Jr said in a statement first reported by Car & Driver magazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products. “I’m sure this comes from a place that is well-intended, but it does not honour us by having our name plastered on the side of a car," Hoskin said. A Jeep Cherokee makes its way over obstacles during a media conference at...