Page 45 - Mobile Commerce News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Retail industry news, voices and jobs. Optimized for your mobile phone.

Dive Brief: As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test Essie nail polishes, the company announced on Friday. Using camera technology, the web-based tool virtually applies polish on users' hands by tracking nail shape and movement of fingers through the back-facing camera. The tool's AR application and color depiction allow users to visualize how the Essie nail polish shade will appear on them, the company said.  Customers can try 75 gel co...

Dive Brief: BJ's Wholesale Club has released new features on its app to simplify the consumer shopping experience, the company announced on Tuesday.  The BJ's app homepage now allows users to reorder their previous purchases, use digital coupons and access its delivery and pickup options. The retailer offers same-day delivery, buy online pick up in-store and curbside pickup, the company said.  Members can create grocery lists in the app, find local club locations, view BJ's Gas prices and check in to pick up a curbside order. The retailer also added an improved search and scan function, per...

Share it High-touch services uniquely found in beauty stores like rows of concealers, eye shadows and lipsticks for customers to swatch on the back of their hands now sit empty to prevent the possible spread of the coronavirus on surface areas.    Much like last year, though, customers can still buy and try on makeup. But, in true pandemic fashion, it's done through their mobile devices thanks to augmented reality features.  "The use of AI and AR in beauty has, all of a sudden, become a much more kind of relevant topic," said Marjolein Jonker, manager in the consumer practice of Kearney, ...

Dive Brief: BitPay, a Bitcoin and cryptocurrency payment provider, announced that U.S. cardholders can add their BitPay Prepaid Mastercard to Apple Wallet, making it more convenient to purchase everyday items using the cryptocurrency payment service, according to a Friday press release.   BitPay Prepaid Mastercard holders can use Apple Pay to make in-store, in-app and online transactions, per the release. The company also said it will begin supporting Google Pay and Samsung Pay later this quarter. BitPay customers who haven't received their plastic card can add their virtual card to their...