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Mastercard pilot turns smartphones into a point-of-sale device - Vimarsana News

Mastercard pilot turns smartphones into a point-of-sale device

Dive Brief: Mastercard on Monday announced a pilot of its Cloud Tap on Phone service where smartphones can be used as point-of-sale technology, according to a company press release. Mastercard is partnering with NMI and Global Payments, along with independent IT services provider Computer Engineering Group on the effort. Tap on Phone allows smartphones or tablets to accept contactless payments, thus "minimizing the need to invest in hardware terminals or extra features," per the release.  Mastercard will make its pre-certified Cloud POS software development kits openly available in order to ...

Nike's apps played crucial role in driving engagement, 2020 digital sales growth - Vimarsana News

Nike's apps played crucial role in driving engagement, 2020 digital sales growth

First published on Nike's mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant's effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of activities with a gamification strategy designed to maintain loyalty, reinforce brand messaging and drive sales. With many folks spending more at home and avoiding stores because of health concerns, brands with significant retail footprints like Nike have been forced to switch up their sales strategy. Consumers are still shopping for clothing — especially athleticwear and oth...

Despite shipping delays, shoppers happy with 2020 holiday season - Ecommerce - Vimarsana News

Despite shipping delays, shoppers happy with 2020 holiday season - Ecommerce

according to the survey of nearly 2,000 shoppers; still, 88% say their overall 2020 holiday shopping experience was 'good or better' than in 2019, and only about 10% said it was worse. "Every holiday season, shipping dominates the headlines and this year was no different," said Carson Krieg, Co-founder and Director of Strategic Partnerships, Convey. "December brought enormous surges in shipping volume and delivery delays, and more than half of American shoppers said they received at least one package later than promised. However, retailers who were transparent and communicated regularly abou...

Affirm raises IPO target, aiming to top $1B - Vimarsana News

Affirm raises IPO target, aiming to top $1B

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Amazon, Walmart dominate shopping app downloads in 2020: report - Vimarsana News

Amazon, Walmart dominate shopping app downloads in 2020: report

Retail industry news, voices and jobs. Optimized for your mobile phone.