Trends to watch in retail for 2021 - Ecommerce
Trends to watch in retail for 2021 As we move into the New Year, some trends seem to be here to stay in digital marketing: the importance of the social channels, consumers' focus on wellness and individuality, and data as a key ingredient to any campaign. Here are a few retail trends that brands may want to incorporate now. First, AI and data replace 3rd party cookies "As major ad networks like Google increasingly move away from third-party cookies, it is increasingly important for companies and brands to be able to leverage their own first-party consumer data to reach new and existing audie...