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Prioritizing Metrics Online metrics are almost limitless. Like, literally. They just won’t stop. Numbers are useful, but if you’re not careful they’ll be the ones calling the shots rather than you. Don’t let KPIs be the tail that wags the dog. Work out what your priorities are, how you can measure progress, and the limitations of the available data. The answers to these questions vary from site to site. Lighthouse for automated web page audits Timeframes Goals border on meaningless if you don’t have a time frame for them. It doesn’t have to be the be all and end all (SEO never sto...

Is it jumbled with pointless stuff? Have I made it simple for visitors to reach me if they have questions? If the answer to even just one of those questions is no, it may be time to reconsider how your menu works. To accomplish this, I find it advantageous to sketch out the flow of a website so I can plainly observe what's critical and what isn't. You can use an easy to use tool like Slickplan.com for this. EXPERT TIP Invite your family, friends, customers, or colleagues to use your website and note any issues. A fresh pair of eyes can be extremely beneficial!