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It's a milestone in Bud Light's months-long sales decline since early April, when critics who were angered by the brewer sending a commemorative can to transgender influencer Dylan Mulvaney vowed to boycott the brand.
Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting.
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
The brand took the top spot in beer-drinkers' hearts in May, toppling longtime No. 1 Bud Light, but Modelo's U.S. star has long been rising.
Bud Light U.S. retail sales were down 24% the week ending June 3, while Modelo Especial sales were up 12%, according to Dave Williams.