1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
The improvement in marketing capability fit also results in 2.35% increase in market value, as per the study
Source: bestmediainfo.com
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1 percent improvement in marketing capability fit is linked 2.5 percent increase in sales growth: MMA Global study
As per a global study by MMA, a 1 percent improvement in marketing capability fit is associated with a 2.5 percent increase in sales growth and 2.35 percent increase in market value. Based on this insight, MMA has developed a structured approach by creating a capability fit map for organisations to evolve into winning marketing organisations.
Source: indiantelevision.com