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Brand purpose doesn't need to be heavy duty: Rajesh Ramakrishnan

Brand purpose doesn’t need to be heavy duty: Rajesh Ramakrishnan ....

United States , Sri Lanka , Perfetti Van Melle , Rajesh Ramakrishnan , Prasoon Joshi , Chupa Chups , Ashish Bajaj , Pawan Sarda , Marketing Association India , Center Fresh , Campaign India , Narayana Health , Center Fruit , Van Melle , Raahil Chopra Share , Mobile Marketing Association , Perfetti Van , Alpenliebe Juzt , Middle East , Cannes Lions , Indian Marketing News , Emma India ,

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch. ....

Mozilla Firefox , Vserv Audiencepro , Moneka Khurana , Flipkart Ads , Emma India ,

ONDC will help brands be digitally equipped: GroupM's Ritika Taneja

At an event organised by MMA India, a panel discussed the opportunities of an ONDC marketplace and how the network will add value for personalisation strategies ....

Groupm Ritika Taneja , Shireesh Joshi , Darshana Shah , Shailendra Sharma , Ritika Taneja , Indian Union Government , Open Network For Digital Commerce , Mobile Marketing India , Digital Commerce Dialogue , Asian Paints , Aditya Birla , Digital Marketing News , Digital Marketing , Market Penetration , Indian Marketing News , Emma India ,

91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at 'Data Unplugged' event: Best Media Info

Best Media Info: MMA India, part of MMA Global, the not-for-profit marketing trade body, concluded the second edition of the Data Unplugged event on November 16| Marketing News ....

Maruti Suzuki , Mitesh Desai , Gaurav Anand , Shashank Srivastava , Bhaskar Ramesh , Amiya Swarup , Moneka Khurana , Agency Relationships , Party Data To , Bestmediainfo Bureau , Ht Media Group , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Consumer Data , Data Unplugged , Data Unplugged , Director Omnichannel , Google India , Board Member , Country Head , Chief Digital , Marketing Officer , L Oreal India , Senior Executive Director , Maruti Suzuki India , First Party Data ,

MMA India adds 7 new categories to 'Smarties 2022' awards; invites entries

Entries for Smarties 2022 are now open and will remain open till July 22. Smarties 2022 awards is scheduled to be held on September 30 in Mumbai ....

Amit Jain , Deepali Naair , Moneka Khurana , Ajay Dang , Deepa Krishnan , Swati Rathi , Amit Doshi , Vipul Mathur , Britannia Industries , Bestmediainfo Bureau , Ultratech Cement Aditya Birla Group , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Smarties Awards , Purpose Driven Marketing , Impact Media , Experience Technology , E Commerce Marketing , Impact Index , Country Head , Board Member , Marketing Impact , Business Impact Index , Jury Chair , Managing Director , Director Marketing ,