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Media Prima overlooked as potential beneficiary of Disney+ Hotstar's entry, says CGS-CIMB

KUALA LUMPUR (May 5): Media Prima Bhd has been overlooked by the market as the potential beneficiary of Disney+ Hotstar’s entry into Malaysia, according to a local research house.
In a note today, CGS-CIMB Research said much of the local content that will be added to the subscription video-on-demand (SVOD) service’s library is produced by Media Prima’s Primeworks Studios.
“We suspect these programmes and movies have been fully amortised since they are mostly dated content. Thus, most of the amount that Disney pays to Media Prima for the content should theoretically trickle down to the latter’s bottom line,” said its analysts Kamarul Anwar and Mohd Shanaz Noor Azam.

Kuala-lumpur , Malaysia , Mohd-shanaz-noor-azam , Kamarul-anwar , Walt-disney-company , Disney , Hong-leong-investment-bank , Astro-holdings-bhd , Media-prima-bhd , Media-prima , Mohd-shanaz-noor , Movie-pack