SHARES
Statistically, we know how hard it is for women to come forth with harassment complaints against men. What is the probability of these allegations being false? Based on what drama serial
Dunk is showing us, a lot apparently. However, this dissonance from reality is why audiences are losing interest in the serial.
As
“Mein writer se kehna chahti hun ‘
Ki matlab ey is gal da?‘” [I want to ask the writer what is the point of this]
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Surf Excel Delivers a Heartwarming Message Through its Unconventional Ramzan Campaign
Every year, the Holy month of Ramzan ignites a spirit of kindness, selflessness, and compassion among the Muslim community. For years, Surf Excel has used its uncanny ability to creatively portray this positivity and preach the message of virtue through their powerful ad campaigns. Their narrative of spreading joy and kindness among everyone alike beautifully etches across the viewers’ minds.
Like each Ramzan, Surf Excel’s latest released ad this year conveys a spellbinding and unconventional yet powerful message. The #EkMukammalJahan ad campaign revolves around the idea of including everyone in our happiness, even the ones who do not have someone to share their important moments with.
They agree that the idea of combining orphanages and old age homes is worth considering.
Each Ramazan, Surf Excel presents us with unique ads that combine powerful messaging with beautiful visuals to encapsulate the true spirit of the holy month.
This year, the brand is helping us understand the concept of
neki a little better by suggesting a ‘home for all’, where the old and the orphaned can find love and peace in each other’s company.
To further this discourse, the brand got together prominent local influencers, like Aamna Isani, Maliha Rehman, Amna Niazi, Momin Ali Munshi, Hunaina Rasool, Faiza Saleem, Daniyal Sheikh, Hassan Choudary, Manahyl Shafiq and Humna Raza, on a Zoom call to talk about the new advert.