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The brand will launch a total of eight new products this month. Radox has unveiled a complete brand redesign and unveiled a host of NPD in what the brand claims is its “biggest relaunch in a decade”. The Unilever-owned brand has debuted a new look across its packaging with a new ‘Mineral Therapy’ design showcasing the products’ blends of herbs and minerals on pack. The recyclability of the range will also improve, with bath salt packs being switched to a recyclable pouch and recycling information being made clearer on pack, said Unilever. It will also launch a total of eight new products this month. ....
12th January 2021 After growing a record 22% and contributing an extra £15m retail value sales to its categories in 2020, bath & shower brand Radox is looking to “raise awareness of the importance of self-care and reinstate bathing as a key ritual for people’s wellbeing”. To do this, Radox is undergoing its biggest relaunch in a decade with a complete brand re-design, alongside new products and its highest investment TV campaign in eight years. The brand is investing £6m in its ‘Life’s Better with Bubbles’ ATL campaign, which is estimated to reach 86% of the population while it runs between January and April, across TV, Radio, OOH and social. ....