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Founded in 2012, Flair is one of the first independent laboratories dedicated to niche perfumery. Led by a female team, the studio currently develops around fifty launches a year. Anne-Sophie Behaghel reviews more than a decade of creation for Premium Beauty News. Premium Beauty News - Flair celebrated its tenth anniversary in 2012. How did the idea of a creative studio dedicated to niche perfumery come about? Anne-Sophie Behaghel - When we founded Flair in 2012, with Amélie Bourgeois...

Lyn Harris is the British perfumer behind Perfumer H – an artisanal fragrance brand committed to circularity and creative collaboration – and she’s on a path of world domination

Put down your Dior Sauvage or YSL Black Opium — for Gen Z only underground scents will do