UK Market Displays Robust December; a Trend Which UKGC Will Monitor Closely
UK Market hits record highs for December, but what does it mean going forward? For a confluence of reasons, British online gambling yield rose to record monthly data highs. The Jump A massive 30.5% jump in online gross gambling yield to £613.6m in December 2020 represents the highest total since the Gambling Commission started publishing monthly data. Drivers Retail closures; a busy sporting schedule; and high margins were the main contributing factors to the growth. The Study Culled from operators representing some 80% of the online gambling market, December's rapid revenue growth is actual...