It s there to support this new suite of ai products that the company is calling apple intelligence, which will allow users to use text, to create images, even emojis. We are also set to see a big upgrade to siri, the boy upgrade to siri, the voice assistant that apple first acquired back in 2010. The thing is though, this suite of products, apple intelligence, will not be available at least not for now, in the eu. Apple experience is a bit of a dustup with regulators there over the implications of the digital markets act. The products will however be available in the uk. Nabila popal from idc explained. There was a lot of negative sentiment at the beginning of the year as to why apple hadn t dived into it when any other company had. A lot of criticism from the market and about how if apple is behind, how the models not as advanced as the others, but this is a really huge step forward because consumers are still uncertain about what ai is and what it can do for them and the way apple ha
Software called apple intelligence is integrated into a host of applications across the iphone. This photo editor allows you to remove people from the background. And this tool helps to rewrite your e mails. There is also an upgrade to the voice assistant which can now take written commands and is said to work better with a natural spoken language. For now, apple intelligence features will not be available in the eu, as executives find themselves in the middle of a dustup with regulators over the digital markets act, but it will be available in the uk. That is, when they are released. The test version will start with a roll out in the us next month, with more coming by the end of the year. When it comes available, analysts say executives are keen to use apple intelligence integration to sell more iphones, which have hit a slump in recent years. Some analysts are not so sure that will happen. 15 years. Some analysts are not so sure that will happen. sure that will happen. Is apple int