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Major K-pop labels are creating non-Korean groups to appeal to audiences from different countries and increase K-pop’s 2 per cent share of global music and streaming sales.
What is K-pop? It is a million-dollar question for industry insiders today, who are grappling to define the genre as it becomes more diverse and inclusive of other ethnicities than ever before.
SM and Moon&Back Media will shine a light on a new boyband, and present it to TV audiences around the world.
On November 16 KST, SM Entertainment revealed that it has signed a strategic partnership with UK-based entertainment company, Moon&Back Media.…
K-pop entertainment company SM Entertainment has partnered with UK television production heavyweights at the newly launched Moon&Back Media to create and de