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DOT terminates the US$900,000 contract with ad agency DDB Philippines; critics blame the local government for the fourth such tourism campaign debacle to make headlines.
The Philippines’ Department of Tourism (DOT) recently fired the advertising firm that used videos of other countries for its controversial “Love the Philippines” campaign. Background info: The DOT reportedly agreed to pay 49 million Philippine pesos to advertising firm DDB Philippines to rebrand its tourism marketing campaign. DDB Philippines came up with the slogan “Love the Philippines” to replace the DOT’s popular, award-winning campaign “It’s More Fun in the Philippines!”, which was conceptualized in 2011.
Much ado about tourism slogans Asia News Network (ANN) is the leading regional alliance of news titles striving to bring the region closer, through an active sharing of editorial content on happenings in the region.
THE new tourism slogan “Love the Philippines” and its controversial video using stock footage of foreign sites, apparently made its debut in Cambodia, not in the Philippines. This was revealed by Indonesian Tourism and Creative Economy Minister Sandiaga Uno in an interview published by the Jakarta Globe on July 4,…
DDB Philippines was accused of using stock videos of other countries for a commissioned video meant to promote the Philippines