Branding ng bayan: Tourism slogans for the Philippines through the years
From 'It's More Fun' to 'WOW Philippines' – here's how the country's identity has evolved
Source: rappler.com
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'More than just fun': PH tourism campaign takes a heartfelt turn with 'Love the Philippines' slogan
'More than just fun': PH tourism campaign takes a heartfelt turn with 'Love the Philippines' slogan
Source: sunstar.com.ph
Cebu biz leaders react positively to 'Love the Philippines' tourism slogan
Cebu biz leaders react positively to ‘Love the Philippines’ tourism slogan
Source: sunstar.com.ph
Gordon, Chiz: Give new tourism slogan 'Love the PHL' a chance
PHILIPPINE Red Cross Chairman and CEO Richard Gordon, whose stint as Tourism Secretary gave birth to the famous “WOW, Philippines!” branding, has expressed support for the government’s new, albeit controversial tourism slogan: “Love the Philippines.” Gordon, who launched and popularized “WOW Philippines” during his term as chief of the Department…
Source: businessmirror.com.ph
'Love the Philippines' is PH's new tourism slogan
The new slogan crafted by the agency is “Love the Philippines.”
Source: gmanetwork.com