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A veteran PR expert says the DOT's biggest mistake is cutting ties with DDB Philippines, adding that it solidifies the department's reputation of throwing companies it worked with under the bus
From 'It's More Fun' to 'WOW Philippines' – here's how the country's identity has evolved
Remember the viral memes by Filipinos using the 'It's more fun in the Philippines' campaign? While those were a big hit then, the Department of Tourism says the shifting landscape demands a new branding strategy.
IT’S still more fun in the Philippines, but should we state the obvious? Tourism Secretary-designate Christina Garcia Frasco confirmed that a new brand campaign will be launched next year, and was confident that the Department of Tourism’s (DOT) budget will be substantially increased to accommodate the creative changes that need…
Outgoing Tourism Secretary Bernadette Romulo-Puyat will take on a new role as a deputy governor of the Bangko Sentral ng Pilipinas (BSP).