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Marketing experts say nothing kills a bad product faster than good advertising. This is one of the points being raised amid the controversy over an effort to create a so-called national brand for the Philippines.
Marketing experts say nothing kills a bad product faster than good advertising. This is one of the points being raised amid the controversy over an effort to create a so-called national brand for the Philippines.
On Mother's Day, show your love for mommies with these gifts for their tummies:
Senate tourism committee chair Nancy Binay notes the 'disconnect' between the DOT's rebranding plan and what the Philippine tourism industry needs
Senator Nancy Binay has rejected the latest tourism campaign rolled out by the Marcos administration noting how it centered on promoting overseas Filipino workers (OFWs) instead of the beauty of the country’s popular destinations.