A Look at Sitecore's Many Acquisitions in 2021 and What They Mean for the Market
PHOTO: éric bargis Sitecoreâs undergoing a makeover of sorts. And fast. The digital customer experience software provider has fired off a series of Software-as-a-Service (SaaS)-based product acquisitions the first half of this year. And it's heated up over the past 70 days with three alone in that span. Sitecoreâs latest acquisition came this month. The San Francisco-based company made its fourth product acquisition since 2018 on May 8, Moosend, a marketing automation platform. Sitecore acquired Customer Data Platform Boxever and Four51, an ecommerce solution, on March 3. It acq...