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Showcasing 11 animators and studios from across the globe, Hulu IDs traverses the distinct styles of Andrea Love, Motion Mami and more.
Independent creators from every corner of the world were given free rein by streaming titan Hulu to come up with their own takes on the brand’s classic, lime-green logo. In an exclusive for The Drum, a handful of the artists involved in the project – as well as Hulu’s internal creatives – talk inspiration, creative processes and plans for the future.