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Individual basis and talk about the issues that they're going through and that she's also able to talk to parents through the internet or through our website, and we've also been able to hook up with a company called mouse mail and they have a great innovative product that helps parents to protect their students and their children from either text messaging or e-mails because the product actually captures the negative, rude or distasteful comments. >> molly: and those are the things that hurt people's feelings and such an impact on teenagers. thank you for coming in and sharing this story and ...

Some of them are improper, what is going to be flagged here? is it bad words? is it if it's from a certain person that you don't want me talking to? how does it work? >> it's all of those things. in fact, it's about how you filter the bad words, images, and inappropriate messages. there's a dictionary in mouse mail that automatically catches those bad words, images, and inappropriate messages. and the parent can set up rules to add new words, and alert the parent if something's going wrong. >> so what's the cost here? >> the cost is 43 cents a day. that's very little to protect your child from...

Gotten very serious. parents want to protect their children, there's now a way to do it. >> that's right, and the whole issue here, les, is that technology is being used perhaps to victimize children, but you work with this kind of technology that can actually be used to protect children. you're on the board of a company that makes this product called mouse mail. what is it? >> that's right. it is about protection. but it's also about prevention and parenting. and mouse mail does all three of those things. so, i can simply take a portable computer, and i can quickly logon and register my child...

Well, you know, since kids are heading back to school we thought it would be a really good time to discuss the dangerous trend of cyber bullying. and what can be done to protect kids online, and also on their phones? so to help us with the discussion we brought in two experts. we have bill bennett, he is the former education secretary and a cnn political contributor. he's also an adviser and investor in a parental internet monitoring service called mouse mail. and then les odolengi is the ceo of fuse box incorporated, widely considered a technology visionary. you are, not the company. you are ...

They come after us, look how they came after bush, but ben quail has a different style than dan quail. >> do you think it will work. >> i saw him in phoenix, and there are about six or seven people running for that seat in phoenix in arizona. so he's got to distinguish himself somehow. it's a strong ad, it's a memorable ad. that's all you're trying to do these days is make an impression. >> for folks who wanted again to know what that system is it's called mouse mail. >> mousemail.com. coming up a maddeni ining m hunt for two of america's most wanted fugitive, why haven't police been able to...