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Picks of the Week: Work that wowed us | Advertising - Vimarsana News

Picks of the Week: Work that wowed us | Advertising

Every Friday, Campaign India picks its favourites from the work published on the website

How Google's Privacy Sandbox redefines contextual advertising for digital publishers - Vimarsana News

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

Source: afaqs.com
Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet? | Advertising - Vimarsana News

Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet? | Advertising

SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash

IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each | Advertising - Vimarsana News

IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each | Advertising

BBDO (two), DDB Mudra (two), TBWA (two), Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions also among winners

Volkswagen India shifts gears; appeals to the right brain of a car owner over the left - Vimarsana News

Volkswagen India shifts gears; appeals to the right brain of a car owner over the left

Ashish Gupta and Abbey Thomas of Volkswagen India talk about the brand’s new communication strategy and approach.

Source: afaqs.com