Picks of the Week: Work that wowed us | Advertising
Every Friday, Campaign India picks its favourites from the work published on the website
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Every Friday, Campaign India picks its favourites from the work published on the website
Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash
BBDO (two), DDB Mudra (two), TBWA (two), Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions also among winners
Ashish Gupta and Abbey Thomas of Volkswagen India talk about the brand’s new communication strategy and approach.