Watch: Rimmel's banned advert ruled to 'play on girls' insecurities' | Lifestyle
This footage shows a Rimmel London advert that was banned by the Advertising Standards Authority (ASA) for “playing on young girls’ insecurities about their appearance” by implying it is necessary to wear make-up to school to succeed. The Facebook advert read “Get ready to slay this back-to-school season. Get 25% off Multi-Tasker Concealer and other Rimmel faves,” and included a video of influencer Lana Jenkins, 25, applying make-up. Coty UK, trading as Rimmel London, said the advert was part of its “Back to School” campaign but did not communicate a need to wear make-up - they s...
Source: independent.co.uk
