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/PRNewswire/ -- Sigmoid, a data engineering, analytics and AI solutions company, announced that it has closed a Series B investment of $12 million, in a mix of...
Week at a glance: IMAGEXX 2022; IPL media rights; Ban on surrogate ads; RIP IE
Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the evolving media/ macroeconomic
It has also opened a 60-day public comment period on the standards
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how