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Each collaboration will be co-led by a team of researchers from Princeton and one of five HBCUs: Howard University, Jackson State University, Prairie View A&M University, Spelman College and the University of Maryland Eastern Shore. UNCF and Princeton partnered to launch the program.

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The festival, which usually takes place in January, was rescheduled this year to increase access and to promote public health.

Examining How K-pop Helps Drive Korea’s Global Growth K-pop groups are now firmly entrenched in the global zeitgeist and accustomed to amassing huge numbers of views on YouTube and selling out concert venues on extensive worldwide tours.   But it wasn’t always this way, and it took a blend of government backing, creative serendipity and a well-placed diaspora over the decades to turn this trickle of cultural exports into what has become a bona fide “Korean wave” — Hallyu in Korean — spilling over into other sectors where firms from the dynamic market economy have become global l...