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Google-backed Firefly comes to the Middle East after Abu Dhabi acquisition - Vimarsana News

Google-backed Firefly comes to the Middle East after Abu Dhabi acquisition

Updated 09 May 2021 May 09, 2021 06:27 DUBAI: Dubai’s long-haul carrier Emirates will begin shipping aid for free into India to help fight a crushing outbreak of the coronavirus, the airline said Sunday. The offer by Emirates, which has some 95 flights weekly to nine cities, comes as air freight costs have skyrocketed. That’s as air cargo demand has risen to its highest recorded level ever amid the pandemic, which has seen carriers including Emirates fly cargo in otherwise-empty passenger seats. Emirates made the announcement at Dubai’s International Humanitarian City, already home to ...

Abu Dhabi's IHC acquires minority stake in US rideshare and taxi ad start-up Firefly - Vimarsana News

Abu Dhabi's IHC acquires minority stake in US rideshare and taxi ad start-up Firefly

SHARE Abu Dhabi-based International Holding Company's subsidiary, Multiply Marketing Consultancy (MMC), acquired a minority stake in rideshare and taxi ad start-up Firefly for an undisclosed amount. The pair are also planning to expand San Francisco-based Firefly's operations to the Middle East “through a joint-venture office based within MMC’s headquarters” in the emirate, IHC said in a statement on Sunday to the Abu Dhabi Securities Exchange, where its shares trade. Founded in 2017, San Francisco-based Firefly has digital advertising boards that sit on top of taxis and ride-sharing ve...

IHC unit acquires stake in US digital media platform - Vimarsana News

IHC unit acquires stake in US digital media platform

IHC unit acquires stake in US digital media platform ABU DHABI, 2 hours, 31 minutes ago Multiply Marketing Consultancy (MMC), a subsidiary of International Holding Company, has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles. Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These propr...