Multiply Marketing News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Amit Tiwari - Micro-moments may have hit the limelight recently, but they existed long before Google stumbled upon them in 2015. Remember Amul? With witty, on-point one-liners delivered almost every day via the lovable Amul girl, the brand has been employing micro-moment marketing for the last fifty years. But that's Amul. The key question is: are you doing enough to maximize your micro-moment marketing to beat the competition?, , Multiply Marketing

Multiply Group, a fast-growing diversified company, and subsidiary of Abu Dhabi-listed International Holdings Company (IHC), has taken full ownership of UAE marketing and communications firm Viola Communications.

Multiply Group, a fast-growing diversified company, and subsidiary of Abu Dhabi-listed International Holdings Company (IHC), has taken full ownership of UAE marketing and communications firm Viola Communications.

After the deal, Firefly will become part of Multiply Group’s Communications vertical Kaan Gunay, CEO and Onur Kardesler, CTO, founders of Firefly. Image Credit: Supplied Abu Dhabi: IHC’s subsidiary Multiply Marketing Consultancy (MMC) has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles. Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rid...

The UAE-based International Holding Company (IHC) has revealed that the company had purchased a 94% stake in Falcon CI IV LP, a Cayman Island-based private equity fund that has invested in California-based aerospace company, SpaceX.