Stage set for Indian small biz to build global brands: Amazon's Broussard
There is a huge opportunity to create global brands from India. Customers across the world are buying from businesses around the globe and this presents a tremendous opportunity to businesses in India, said Eric Broussard, Vice President, international marketplaces and retail, Amazon. E-commerce brings this opportunity closer to businesses irrespective of their size. It enables a level playing field and keeps the sellers and the entrepreneurs in charge of their inventory, the markets they want to sell in and work to create a global brand for themselves. With Amazon Global Selling, Broussard...
Source: business-standard.com