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kendrick lamar has won the pulitzer prize. now rap music's intent is to speak out in protest. -cardi b! -[trills] the one and only rihanna. i feel like i finally got my purpose back. -i like our music! -[laughs] how do you feel about breaking drake's streaming record? it's insane. [kacey] these days, with the genre lines being so blurred, the possibilities are endless. ♪ don't believe me? just watch! ♪ [theme music] ♪ i know a place ♪ where the grass is really greener ♪ [jason] the music of the early 2010s was marked by this groundswell of energy and good feeling. ♪ calif...

even when it sounds like nothing she's ever tried before." [audience cheering] beyoncé released an album last night, and the internet went insane over it. kendrick lamar has won the pulitzer prize. now rap music's intent is to speak out in protest. -cardi b! -[trills] the one and only rihanna. i feel like i finally got my purpose back. -i like our music! -[laughs] how do you feel about breaking drake's streaming record? it's insane. [kacey] these days, with the genre lines being so blurred, the possibilities are endless. ♪ don't believe me? just watch! ♪ [theme music] ♪ i know...

♪ oppa gangnam style [gayle] the digital revolution has rocked the music business, changing the way we buy, play, and discover new music. "1989 sounds exactly like taylor swift, even when it sounds like nothing she's ever tried before." [audience cheering] beyoncé released an album last night, and the internet went insane over it. kendrick lamar has won the pulitzer prize. now rap music's intent is to speak out in protest. -cardi b! -[trills] the one and only rihanna. i feel like i finally got my purpose back. -i like our music! -[laughs] how do you feel about breaking drake's str...

That a really new element of music took over in kind of a mainstream way. it had the same feeling to me as, like, whoever was overdriving their guitar amp for the first time. [music] and i remember listening to it, riding the bus on a choir tour in 2011, just being like, wait for the drop. [music] [nate] with the bass drop, it's all about increasing the tension, making them anticipate the release of that drop. ♪ 10, 9, 8, 7 [nate] in a way, it was ripe for parodying, not only the music itself, but kind of the culture. the dj and the state of pure adrenaline that concertgoers would encounter ...

You can hear it in a song like scary monsters and nice sprites. [finneas] dubstep to me was like the most recent time that a really new element of music took over in kind of a mainstream way. it had the same feeling to me as, like, whoever was overdriving their guitar amp for the first time. [music] and i remember listening to it, riding the bus on a choir tour in 2011, just being like, wait for the drop. [music] [nate] with the bass drop, it's all about increasing the tension, making them anticipate the release of that drop. ♪ 10, 9, 8, 7 [nate] in a way, it was ripe for parodying, not only...