Music tastes linked to personality traits worldwide, new study finds
Researchers from the University of Cambridge have found universal correlations between musical preferences and personality traits.
Source: tweaktown.com
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Detailed text transcripts for TV channel - CNN - 20190211:03:02:00
Harvested data from facebook users. >> reporter: it was collected before the election. that one research firm went on to help the trump campaign better target voters online. >> personality quizzes, we've all seen them on facebook. >> reporter: the way they got the data was simple, through a personality quiz app taken by 100,000 facebook years. >> we were able to form a model to predict the personality of every adult in the united states of america. >> reporter: music preference, gender, demographics, marital status, likes. >> reporter: what few knew was giving the researcher access to not only...
Source: archive.org