Live Breaking News & Updates on Myrtle Beach Shares Some

Offering a case study in the wisdom and power of investing significant marketing dollars in an economic headwind, in this case COVID-19, Myrtle Beach is reaping major rewards with a robust spring in terms of hotel occupancy and revenue, consumer spending and tax revenues. As detailed in the Myrtle Beach Area CVB’s 2021 Annual Report, the destination’s willingness to spend early and often on national awareness-building and other campaigns, including the May 2021 rebrand of the area to “The Beach,” gave the long-beloved seaside destination a running head start on recovery.  ....

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