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The marketing lessons Melissa Hopkins learned from the Optus data breach

The now chief marketing and audience officer at Seven West Media was CMO of Optus at the time of the crisis for the telco. ....

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"No One Had Prepared For This Event": Melissa Hopkins On The Optus Data Breach

Melissa Hopkins, Optus' former chief marketing officer, said that "no one" in her marketing team "had prepared" for the data breach last year that affected around 40 per cent of the population. ....

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