Important announcement on the future of CMO Australia from Foundry
Foundry announces the closure of the CMO Australia brand
Source: cmo.com.au
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The marketing lessons Melissa Hopkins learned from the Optus data breach
The now chief marketing and audience officer at Seven West Media was CMO of Optus at the time of the crisis for the telco.
Source: adnews.com.au
"No One Had Prepared For This Event": Melissa Hopkins On The Optus Data Breach
Melissa Hopkins, Optus' former chief marketing officer, said that "no one" in her marketing team "had prepared" for the data breach last year that affected around 40 per cent of the population.
Source: bandt.com.au
Boomtown taps into the country's top CMOs for 'Untapped and Uncapped'
To reveal the benefits of brands advertising to regional Australians.
Source: adnews.com.au
Boomtown Unveils Its New 'Untapped and Uncapped' Campaign
Boomtown has unveiled its new campaign, which taps into the country’s top marketers to reveal the benefits of brands advertising.
Source: bandt.com.au