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In an email to alums Friday, W President Nora Miller said that the Naming Task Force decided to "boldly pivot from the strategy laid out by the creative agency and recommit to centering our university brand identity as 'The W'."
Mississippi University for Women officials are hoping the second time is the charm as it announces another new name in just over a month.
Mississippi University for Women is moving into the next phase of its rebranding efforts, and that is also likely to involve a name change.
The renaming process has brought together students, faculty, staff, alumni and others to determine whether the Colonials moniker reflects GW's values.
The EvergreenHealth Medical Center may change the name of its Family Maternity Center. Some staff claim “maternity” is not gender-inclusive enough.